Aureum

Est. 2019 · Atlas Foothills

Luminousby nature

Nine traceable botanicals, aged fourteen days, blended in volumes small enough to smell every batch. Botanical alchemy for luminous hair.

Shop the ritualOur story
Aureum Botanica shampoo bottle on a stone plinth beside rosemary
Amber dropper bottle of Racine growth serum
Close-up of glossy hair in warm light
Scroll to explore

The house

We formulate the way perfumers do — slowly, in small volume, refusing anything that does not earn its place in the bottle.

To translate the quiet intelligence of plants into rituals that restore hair to its natural brilliance — slowly, honestly, and without compromise.

0
Days of maceration
0
Named cooperatives
0%
Report visible shine
0
Day return window

The collection

Six objects, no filler

View all products
A formulator pouring botanical oil into glass beakers

Science behind the formula

Measured, then published

Every active is dosed at the concentration used in the study we cite — not a trace amount for the label. Panel results are published in full, including the participants for whom nothing changed.

3%
Redensyl in Racine Serum — the clinical trial dose
4%
Peptide complex measured for bond re-anchoring
pH 4.7
Held across every cleanser to keep colour locked

Rituals, gathered by intention

All collections
01

Hair Growth

Density protocols built around clinically dosed actives and daily scalp care.

02

Repair

Bond science for hair carrying the memory of heat and bleach.

03

Hydration

Water-holding botanicals for hair that drinks and never keeps.

04

Curly Hair

Definition, weightless slip, and moisture that lasts to day four.

05

Colour Protection

Low-charge cleansing and UV filters that hold tone between salon visits.

06

Luxury Essentials

The six objects we would keep if we kept only six.

Twelve weeks

Before, and honestly after

A 120-person panel used the Racine protocol nightly for twelve weeks. Density was measured by phototrichogram, not by asking people how they felt.

+27%
Anagen hairs
−41%
Shedding at week 12
Hair before the Racine protocol
Hair after twelve weeks of the Racine protocol
Week 0Week 12

“The only line I have brought into the studio and never swapped out. It behaves the same on every hair type I put it near.”

Odile Ferrand

Editorial Stylist, Paris

“Aureum reads like skincare and performs like a treatment. That combination is genuinely rare.”

Dr. Hana Okonjo

Trichologist

“Three campaigns, forty models, zero complaints. It photographs beautifully under hard light.”

Rémy Tallon

Creative Director

The hair quiz

Four questions. One prescribed ritual.

Answer honestly about porosity, scalp and colour history — we will build the shortest possible routine.

Take the quiz

The journal

Craft

The fourteen-day rest

Why we age every batch for two weeks before it is allowed to leave the atelier.

12 April 2026

Science

Reading a scalp

A trichologist's guide to the three signals that predict density loss years in advance.

28 March 2026

Sourcing

Essaouira, at first press

Three days with the cooperative that presses every drop of our argan by hand.

09 March 2026

@aureumbotanica

Follow the atelier

Questions, answered

Begin

Start with the oil. From £46, everything else follows.

Enter the shop