Aureum

Ingredients

Nine botanicals, each one named

We publish the origin, the harvest partner and the percentage. If an ingredient cannot survive that scrutiny, it does not enter the formula.

Rosemary, cedar bark, argan nuts and camellia flowers arranged on linen
01

Rosemary Hydrosol

Atlas Foothills, Morocco

Steam-distilled on harvest day; increases microcirculation at the follicle.

02

Cold-Pressed Argan

Essaouira Cooperative

First press only. High in tocopherols that seal the cuticle without film.

03

Camellia Oleifera

Kyushu, Japan

An oleic-rich oil small enough to enter the cortex rather than sit on it.

04

Redensyl Complex

Swiss Laboratory

Dosed at 3% — the concentration used in published follicle-activation trials.

05

Baobab Protein

Limpopo, South Africa

Hydrolysed to 800 daltons so it repairs inside the fibre, not on top of it.

06

Green Clay

Provence, France

Binds sebum and mineral residue from hard water without abrading the scalp.

What we will never use

  • Sulphates (SLS/SLES)
  • Silicones
  • Parabens
  • Mineral oil
  • Synthetic dye
  • Formaldehyde donors
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