Aureum

Our story

A house built on patience

A formulator decanting botanical oil in the Aureum atelier

Aureum Botanica began in a stone atelier in the Atlas foothills, where our founder Léa Marchand spent three seasons studying how mountain botanicals survive extreme light. What she learned about resilience became a formulation philosophy: fewer molecules, better sourced, held in balance. Every batch is still blended in small volume, aged for fourteen days, and released only when the scent settles.

To translate the quiet intelligence of plants into rituals that restore hair to its natural brilliance — slowly, honestly, and without compromise.

Léa Marchand · Founder & Formulator

Slow Formulation

Fourteen-day maceration. No shortcuts, no filler surfactants, no seasonal reformulation.

Traceable Botanicals

Nine cooperatives. Every harvest lot is named, dated, and printed on the carton.

Clinical Honesty

Published panel data, real percentages, and no claim we have not measured ourselves.

Considered Objects

Refillable glass, aluminium closures, and packaging designed to remain on the shelf.

0
Founded
0
Cooperatives
0k
Bottles refilled
0
Countries shipped

From the journal

Craft

The fourteen-day rest

Why we age every batch for two weeks before it is allowed to leave the atelier.

12 April 2026

Science

Reading a scalp

A trichologist's guide to the three signals that predict density loss years in advance.

28 March 2026

Sourcing

Essaouira, at first press

Three days with the cooperative that presses every drop of our argan by hand.

09 March 2026

Shop the collection